A major concern for social media content creators is when and how to effectively post content. Given below are a few strategies and considerations to keep in mind while planning and posting content.
Consider your audience.
Who do you want to reach on social media? What time zones are they in? What are their schedules like? Do they commute? Work at a computer? These questions can help you find the best times to post.
Manage your own time.
How much you post and on which platforms depends on how much time you can commit. Consider what you want to accomplish and experiment with different publishing schedules.
Schedule your posts.
Scheduling social posts in advance is the best way to ensure a steady and consistent stream of content. Employ an all-purpose scheduling tool, like Hootsuite or Socialflow, or use the built-in scheduling options on Twitter’s Tweetdeck or Facebook
Pages and Groups.
Ask for feedback. Ask your audience directly about a publishing schedule that suits them, by using polls or open-ended questions. For example, you can ask “How many posts would you like to see from me each week?” or “What’s the best time for you to tune into a live video?”
Use analytics tools.
There are many tools that analyze your audience’s online activity and engagement with your posts. Scheduling tools and the analytics pages on most social media platforms both offer this feature.
