Syed Mansoor Qutab
With November’s two biggest sales over and done with, Pakistan’s e-commerce and retail market has shown extreme potential for growth. This year round, Daraz saw a 26% growth in revenue from 2018. This year round, 20,000 sellers participated in the biggest sale of the country. With $38.4 billion in revenue this year, and 200,000 brands on sale, Daraz became the largest e-commerce platform in the country. Sellers in over 250 cities received orders from almost 600 cities around the country.
Not only in terms of numbers, but Daraz showed how the online commerce market has potential for learning, as well. Daraz University aimed to provide training to sellers on how to use the application and connect to buyers in the market. This led to 3.5 million conversations between prospective buyers and sellers in the market. During the 5-day sale, Daraz saw an increase of 10 million users on their platform. The trust of users on the e-commerce services in Pakistan can be seen through these numbers, as well. 4000 sellers on the online platform generated more than $10,000 in revenue.
Similarly, the Black Friday sale, around the world was a success, by generating more than $7.4 billion in revenue. $2.6 billion of the total revenue came through mobile applications buying and selling. In Pakistan, the Black Friday sale came with different names to make it culturally friendly.
The amount of revenue generated in these two sales show that Pakistan has huge amount of potential in terms of using e-commerce platforms, and generating revenue through them.
