Japan is the biggest market for KitKat. According to reports, around 4M KitKat Minis are sold across the country every day. Nestle KitKat Japan aims to contribute towards environmental protection by bringing about a change in KitKat packaging and kissing goodbye to the plastic packaging.
Food and drink conglomerate Nestle announced its plan to only use 100% recyclable or reusable packaging by 2025. The company decided to swap the glossy wrap with matte eco-friendly Origami packaging. This way the company is expected to reduce its plastic production by around 380 tonnes.
Kitkat from the past few years has not only refined their chocolate but has also introduced several new flavors and tastes only in Japan. “We’re proud to bring chocolate lovers a new chocolate made entirely from the cocoa fruit without adding refined sugar” stated Nestle. With new packaging roll-out five best seller flavors will be covered, including the original, matcha, and otona no amasa. Nestlé also propelled another new snack bar that is sold in totally recyclable bundling which degrades in a marine environment within six months.
So next time you’re in Japan, grab a kitkat bite and be creative with your origami crane.
